These users want more choice over key elements such as the search engine that can be set as the default in Safari on iOS (Apple currently offers four choices: Google, Yahoo, Bing and DuckDuckGo, all U.S. search engines; and with ad tech giant Google set as the default). $1,000+ The problem for this subset of otherwise loyal European iPhone users is that Apple isn’t offering enough privacy. Of course Apple offers iOS users a non-tracking search engine choice, DuckDuckGo, as an alternative choice — and has done so since 2014’s iOS 8. But that sort of compromise position looks increasingly difficult for Apple to defend.
- Advertising Tech
- 6 months ago