Tinder today announced the test of a new in-app experience it’s calling “Swipe Surge,” that will send notifications to users when there’s a spike in Tinder usage in their area. The company says that it tested out sending push notifications to alert users about surge periods in its app back in 2016, and found that it resulted in users forming 2.5x more matches during a swipe surge. In addition to the alerts designed to draw Tinder users into the app at the same time, the app will include “Swipe Surge” branding during the event. People who already joined the surge by responding to the push notification will then move to the front of the match queue, and Tinder will show you who’s currently active in the app. The Swipe Surge test is underway now in major U.S. markets, says Tinder.
- 4 months ago