The app will feature items curated by Uber including products like Nintendo Switch, Apple hardware, Away luggage, Glossier cosmetics and more, and will be available to download for Uber riders making trips in cars that have Cargo consoles on board. Uber riders will also benefit by receiving 10 percent of their purchase value back in Uber Cash, which they can then use either on future trips, or on other purchases made through the Cargo app while riding. Uber drivers also benefit, earning 25 percent of the value of items purchased from the Cargo Box in-car, and an additional $1 for each first purchase by a passenger through the new app. Cargo’s app only allows purchases while on the trip, and then the item will be automatically shipped to a rider’s home address for free with an estimated delivery time of between two and five business days. The big question will be whether Uber and Cargo together can provide enough additional purchase incentive vs. riders just opening the Amazon app or whatever other commerce options they have available on their own personal devices to make it a sustainable extension of their business.
- 6 months ago